Mastermind Marketing
For Sellers:

I develop for sellers a core - centralized - marketing strategy to maximize revenues, enjoy a stress free sale by using multiple forms of technology and apply powerful psychology.

Research shows that Sellers struggle with an endless stream of brokers because of de-centralized marketing, stress, extensive time output, excessive phone calls at all hours of the day, and no-show appointments, while only reaching a small percentage of the target market. Thus limiting their selling and revenue potential.
Bringing an apartment to market requires total target market participation to maximize revenues that a classified listing can't bring.  When utilizing a broker who will incorporate a cohesive marketing plan you'll decrease selling time, increase revenues and reach all members of the target market.

False broker claims, broker puffery and the desire to try to save money, moves sellers away from the ultimate solution of a centralized marketing plan for their most important asset.  

The best investment a seller can make is to employ a knowledge broker who can provide an in depth home analysis to create a specific marketing plan that will reach the target market.  This should be looked upon as an investment and not as an expanse as it can show a great return in terms of increased exposure, free time, less stress, a job done right the first time and maximal revenues.
The Un-Broker, Thomas C. Demsker, has developed the Home Analysis system and the Un-Broker model to address the needs of a comprehensive Marketing plan that generates premium results.  While working with all types of sellers and spaces he's been able to deliver superior results throughout the city.

Methodology

Commencing at Signing: (all costs paid by broker)

Prospecting through Network

Contact Managing agent for financials ($0 – $25), offering plan ($100 – $250), purchase packet.

Professional Photographer to shoot space ($500 – $600).

Professional Floor plan ($75 – $250).

Virtual Tour ($150 - $300).

Web coverage on Douglas Elliman and Un-Broker.com (Worldwide, 1 million+ Visitors per month)(We also utilize such websites asStreet Easy, Squidoo; nyt.com; newsday.com; yahoo.com; etc.)

Rolex listing to all brokerage houses with Pictures, floor plan, and description. (circulation 27,000+)

New York Times (Paper and On-line) $200-$400 per ad.

Douglas Elliman color 2 page Open House ad in the New York Times ($400).

Utilize Preferred Empire Mortgage (Financial Analysis of Purchase, catered open houses, on-site counsel, pre-qualification/approval).

Direct Mail Postcard announcing Apartment to building and neighborhood.  Circulation entire Zip Code (20,000 +) pieces per mailing.  ($3000-$7000).

On-Line Residential Database  (brokers and consumers)

Develop marketing materials for Apartment; Property Brochure ($200)

Interactive Email blast (Gotham Photo Company or OLR)  20,000+ circulation,  containing apartment info, floor plan, pics, and links to web ($75 - $150 per blast)

Submission to New York Times on the Market Section, NY Post RE Section, NY Magazine

Douglas Elliman Profile Magazine – ($1000) (Our one-of-a-kind publication, with a targeted annual circulation exceeding 1 Million, is unique to the industry. This is a bimonthly full color glossy magazine with majority distribution throughout New York City and Long Island._)

Print Publications as Available, suitable to listing; Wall Street Journal, NY Living, AM New York , Avenue, NY Observer and much more.

All items will be monitored and adjusted to ensure the highest quality and proper exposure of the apartment.

 

New York City Lofts - Chelsea Mercantile - 252 Seventh Avenue...

Currently licensed as an Associate Broker with Douglas Elliman. With an incredible database we have access to EVERY New York City Lofts within the Chelsea Mercantile. We specialize in the sales of Condominium units in the Chelsea Mercantile at 252 Seventh Avenue. The most up to date database that has listings as they hit the market or are updated from every member of REBNY.

REBNY (Real Estate Board of New York)

We Co-Broke all listings with every member of REBNY and receive all listings active on the market from its members. There are over 150 firms in New York City. One source for your access to Every New York City Lofts, New York City Apartments, New York Co-Ops, New York Condos, New York Brownstones, New York Lofts, New York Apartments and New York Townhouses.

Breaking the Negative Stereotype

We all have dealt with unsavory or just plain annoying brokers who care nothing for us or our good. That has changed with the advent of the Un-Broker model. A hybrid of traditional New York Real Estate blending a fresh approach with copious knowledge of the marketplace. We don't act like typical New York Real Estate Brokers - we genuinely care about your well being, treat you like we'd like to be treated, put your needs first, educate, offer choices and act like a normal person should. No more arrogance, bad treatment or trying to convince you that a space is right for you even though it's not. We believe the space speaks to you and you'll know it when you see it. We don't sell real estate, we just provide you with the necessary education, options and knowledge so decision making is precise.

Buyers and Sellers

We work with both Sellers and buyers to create the best buying experience in the New York Marketplace. We provide full color presentations of New York City Lofts, New York City Apartments, New York Lofts, New York Apartments, New York Co-Ops, New York Condos, New York Brownstones and New York Townhouses on the Un-Broker.com, Elliman.com, New York Times, New York Times Online, Homes, Wall Street Journal and more. Mass exposure with the accent on Quality.